American Vintage | NEW Collection

This Spring–Summer, American Vintage unveils its new collection with a sun-drenched portrait series set in Lisbon. Along the banks of the Tagus River, beneath shifting clouds and warm light, the campaign captures a fleeting day of connection and quiet intimacy.

Photographed by Pepe Lobez, with video direction by Thomas Lachambre, the story brings together eight individuals sharing a suspended moment in time. The collection is expressed through a palette of soft pastels—lilac, sugared pink, and sky blue—balanced by natural, understated tones that echo the calm elegance of the setting.

A poetic tribute to light, texture, and togetherness, the campaign is a love letter to Lisbon and the effortless spirit of the season.