The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.
Levi’s® NextGen stores are designed to give customers an authentic, compelling, and consistent expression of the Levi’s® brand – these stores aren’t just about transactions, they are about an experience.
Shoppers will be able to connect with the Levi’s® brand, find and customize new looks, and work directly with in-store stylists. A few highlights shoppers will notice when visiting the store:
- A Tailor Shop where guests can see examples of customization and collaborate on crafting their own unique creations with patches, colored rivets, and other elements to truly make their Levi’s® their own
- A digitally-focused store design that is lighter, modern, and more open with simpler signage displays to help shoppers easily navigate the store
- Reimagined fitting rooms designed to be more useful in helping consumers find the perfect fit
- Online ordering with in-store or curbside pickup and in-store personal shopping appointments