Founders Christina and Madeleine met in 2009 and instantly made a connection in work ethic and ambition. A shared penchant for entrepreneurship and the fashion industry led to opening the doors of the Alcove in 2014. At the Alcove, their mission is to share their passions, inspirations and love of beautiful things. Although elevated, the stores are always approachable and each customer is provided with a personalized shopping experience. The collections sought out by the duo reflect the Californian lifestyles they lead. These collections are thoughtfully curated to offer clothing and accessories with an everyday appeal and a level of sophistication and luxury. This successful assortment, and focus on service and the customer experience, has established the Alcove as a go-to destination for locals and tourists alike, who are sure to discover items they never knew they always needed.