The Low Key Flex
Eschewing trends for tailoring mastery, Rubin & Chapelle’s custom dresses offer a sophisticated alternative for those who refuse to blend in.
Rubin & Chapelle is redefining the evening gown through a singular, technical obsession: the bias cut. The brand’s presence at Fashion Island brings a refined, small-batch approach to high fashion, focusing on a technique that most modern labels shy away from due to its complexity.
Consider it a singular silhouette. By cutting silk diagonally across the grain, the boutique creates silhouettes that don't just hang on the frame, but move intuitively with the wearer. This fluid, architectural drape is a master class in garment engineering—a signature of the legendary Halston—designed for the woman who demands a dress as dynamic as her own movement.
Founded in 1997 by Sonja Rubin and Kip Chapelle, the East Coast import has earned a devoted following for its sustainable, small-batch approach to high fashion. From their studio in West Chelsea, NYC, they maintain a tight, sustainable inventory that prioritizes ethically sourced materials, including organic and cruelty-free silks.
“We are inspired by the strength clothing can provide the wearer,” says Kip Chapelle. “Rubin & Chapelle is committed to designing innovative products that enhance the lives of our customers.” The brand’s color vision ensures that no two gowns need ever be alike. Any evening dress or ready-to-wear piece can be custom-made in a staggering 120 hues and a wide range of textures.
From seasonal tones like okra, Nile green, and emerald to a client's specific dream shade, the agility of their studio brings any vision to life. This variety is matched by a rigorous fitting process where stylists perfect proportions to the quarter-inch, often pairing different sizes—such as a petite top with a medium bottom—to achieve a flawless, individualized balance.
