A Real Gem
Monica Vinader crosses the pond to debut Southern California’s first standalone boutique, an experiential community HQ.
Consider it an immersion into Londonized luxury. Monica Vinader’s eponymous new West Coast Flagship is at the axis of fashion and fine jewelry. The UK’s leading demi-fine jewelry brand boasts a full shopping experience with welding, engraving, and monogramming. And the store design? Earthy.
The boutique decor focuses on conscious design and raw materials. Taking inspiration from earthy textures and organic forms, it pays homage to the natural world and the brand’s heritage of craftsmanship. With a strong focus on sourcing genuine long-lasting materials, the interiors feature elements from earth’s precious resources such as sand, stone, and wood.
Going beyond the shiny object alone, this Fashion Island store marks an important milestone in the brand’s US expansion. A community experience is central to the mission; there’s complimentary engraving and monogramming, allowing customers to personalize their pieces.
Meanwhile, staying true to its sustainability commitment, a gold and silver jewelry recycling program enables customers to exchange old baubles towards new purchases. Meanwhile, the five-year warranty includes repairs and exchanges on offer here.
