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New Now Next: Fall 2025

Trends
October 1, 2025

NEW | DITA X MARILYN MONROE

All eyes are on the new Dita x Marilyn Monroe commemorative collection available at Dita’s Fashion Island flagship. Celebrating the icon’s 100th birthday, the reimagined cat eye sunglasses available in four hues—bring a modern element to Marilyn’s quintessential frames. Because, yes, some like it hot.

Dita collaboration with Marilyn Monroe

NEW | JOE & THE JUICE

Our juiciest food headline? The fall arrival of this Copenhagen café with a sleek Scandinavian design. More than juice alone, Joe & The Juice is a lifestyle brand steeped in Gen Z wellness culture. The fast casual menu includes coffee, nutrition-focused fare and fresh-pressed juice.

Joe & The Juice smoothies and sandwiches

NOW | BYLT BASICS

Have BYLT. Will travel. This OC-born brand has carved out a cult following for its versatile, tailored essentials ideal for airplanes, workouts and stylish errands. This fall, a new spacious store—its biggest anywhere—stocks easy-going looks for men, women and kids.

Man in BYLT clothing

NOW | PACSUN

PacSun’s Fall 2025 campaign “Denim Days” taps into the zeitgeist of Gen Z, which is rediscovering mall culture as a shopping destination and social hub. The campaign taps a talented cast, playful nostalgia, and a strong point of view on what jeans mean today. The silhouette of the season? Extreme baggy.

Teenagers in PacSun clothing

NEXT | AMALFI

Foodie alert: Italian street food is arriving this winter thanks to Chef Erik De Marchi, who brought us two beloved OC eateries Oliver’s Osteria in Laguna Beach and Oliver’s Trattoria in Irvine. With Amalfi, De Marchi is doling out authentic Italian street food: think market‐fresh neapolitan cuoppo, amalfitano, pizza altaglio, and vibrant pasta plates.

Pizza

NEXT | TOMMY BAHAMA HOME

A cornerstone of Fashion Island’s home design landscape, Tommy Bahama Home is undergoing a significant expansion, showcasing a more immersive collection of indoor and outdoor pieces. Core Aesthetic: Relaxed resort living. The diverse offerings include British Caribbean and Pan-Asian influences to contemporary and
Mid-Century Modern styles.

Tommy Bahama Home furniture