Photo Finish
The explosive growth of running has created the ultimate runway for brands who increasingly view the sport as a lifestyle that goes beyond a workout alone. So, who’s accelerating in the field? We lace up.
ON
A record number of people are participating in marathons, and joining run clubs. No brand has captured fashion’s incursion into the running world better than ON.
From the new Cloudboom Max—designed for race-day performance—to Zendaya’s “Be Every You” campaign, ON taps into the zeitgeist. Performance-inspired pieces become elevated, everyday looks. As both muse and creative force, Zendaya shapes the story with longtime collaborator Law Roach, who styled the hero looks seen throughout.
TODD SNYDER
If anyone can refine team spirit, it’s Todd Snyder. The designer’s Luxe Sport collection blurs the lines between high fashion and athletic wear. It's not just about activewear; it’s about reinventing casual, sporty staples with premium materials and sophisticated design. At its core, the Luxe Sport collection takes classic athletic silhouettes—hoodies, sweatpants, varsity jackets—and reinterprets them in Italian cashmere and high-quality fleece. Discerning fans clamor for Snyder’s collaborations with New Balance, Champion, and the NHL.
ALLBIRDS
Allbirds has built its identity on a simple, yet powerful premise: Create a sustainable shoe with a minimalist aesthetic that transitions effortlessly from morning runs to evening wine tasting. Enter the new Wool Runner NZ. The iconic silhouette is being revamped in time for the brand’s 10-year anniversary. The “NZ” moniker proudly nods to the brand's New Zealand heritage. “It reflects a new era of Allbirds design: Bold simplicity, modern sustainability, and wild comfort in every step,” says Allbirds Chief Design Officer Adrian Nyman.
