Easy Does It
Low-maintenance, high reward. Piece by piece, this native OC brand has created the essential wardrobe that is yes, BYLT for everything
Leave it to an OC company to decode off-duty style and dictate the new standard for modern foundation dressing. BYLT Basics, based in Irvine, has established a cult following for its refined, easy-wearing silhouettes. What started with a white-tee infatuation has evolved into a complete lifestyle system. Designed to transition effortlessly from coastal mornings to travel days and evening plans, each piece relies on proprietary performance fabrics that maintain structure, resist wear, and move without restriction. The minimalist essentials are engineered for high rotation wear.
"Fashion Island is an Orange County institution, and as a company founded and headquartered here it means so much to us to be a part of it. Our customer loves the luxury and lifestyle brands that make up Fashion Island, so it’s a natural fit to open there,” says Davide Mattucci, BYLT’s Chief of Marketing. Founded in 2016, BYLT now has 20 retail locations nationwide. Its new Fashion Island store is located near the Iris Fountain.
