Her Name is Rio

Driven by the mantra “let’s dress in happiness,” FARM Rio bottles the sun-drenched optimism of its coastal home, translating Carioca culture into something wearable. What began in 1997 as a humble marketplace booth in Rio de Janeiro, founded by Katia Barros and Marcello Bastos, has evolved into a global fashion phenomenon. Nearly three decades later, the brand remains an antidote to sartorial minimalism with feel-good prints jolting wardrobes far past South American shores.

Boutique vibe: hot tropics. The new Orange County exclusive store brings FARM Rio’s signature postcard aesthetic to Newport Beach. A slice of paradise, the boutique trades traditional retail for escapism to showcase its tropical prints, intricate embroidery, and resort-ready silhouettes.

Since its inception, FARM Rio has expanded beyond its frothy frocks into statement denim, knits, footwear, and bags. Prints, too, have muted over the seasons like the current fall collection, the Bird Poetry print, featuring paisley and soft optimism.

Beyond seasonal collections, expect standout collaborations. Partners include Barbour, Sézane, Havaianas, and adidas. Add to the list: sold-out Stanley cups replete with banana charms.

Community building and conscious action lie at the heart of the brand. As a Certified B Corporation under Grupo SOMA, FARM Rio weaves social responsibility into its everyday operations. Through its "1000 trees a day, every day" initiative, the brand donates a thousand trees daily to reforest Brazil's native biomes having already planted over a mil - lion trees to date.

In its native Brazil, the brand is a true household name with a team of 2,000 and over 130 stores. Newport Beach finds itself in good company, standing alongside stateside spots in New York City, Los Angeles, Washington, D.C., and Miami, plus global hot spots like Paris, London, Mykonos, Dubai, and Mexico City.

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