The Royal Treatment
With British sensibility and residential design, Varley refines the boutique experience with the award-winning HÁM Interiors.
“We want our customers to feel at home when they enter our stores,” says Varley founder Lara Mead. To execute the space, Varley brought in UK design studio HÁM Interiors. “There’s a balance between London and California in how they’re designed,” says Mead. The store seamlessly bridges these two worlds, melding British heritage and tailored structure with the sun drenched, relaxed atmosphere of the California Riviera. HÁM developed a residential-inspired layout centered on how people actually live. Inviting settees anchor the floor, encouraging shoppers to take a seat, slow their pace, and take in the surroundings.
Select furniture from Croft House brings in local West Coast character, while house plants, natural light, and signature scents keep the space grounded. Featured throughout the store, an ephemeral art selection by emerging female artists adds a curated gallery element—honoring Varley’s ethos as a brand for women, by women. By designing around a living space rather than traditional clothing racks, the focus remains where it belongs: on the brand's quiet ease.
