Mermaid’s Tale
- FROM THE ARCHIVES
1970s
When Fashion Island opened in 1967, it made a splash. Before koi glided and fountains danced, the story began with our mermaid logo. Her hair was stylishly seaswept. Her colorblocked fins cut a striking silhouette. In one glance, she captured our endless-summer attitude as the West Coast’s first indoor-outdoor shopping destination. Today, “A Mermaid’s Tale,” a seasonal art installation near Nordstrom Courtyard, invites guests to linger, shimmer, and snap a slice of coastal magic.
Did You Know?
In 1967, Fashion Island officially turned retail inside-out. The West Coast’s first indoor-outdoor shopping destination embraced an endless summer experience of California style. Today, Fashion Island remains a potent destination for lifestyle brands to authentically launch their very own California dream.
Fashion Island’s very first brand ambassador was a mermaid, gracing the sign at our entrance. Mermaids mirror Fashion Island’s blend of beauty and ocean-inspired style.
Stories say mermaids once sunbathed on Newport’s coves just below today’s shops.
This spot now hosts rotating installations that celebrate coastal creativity and community spirit.
Fun Facts
Mermaids surface in tales worldwide, from Greek sirens to African Mami Wata.
Folklore claims a mermaid’s tear can harden into a perfect pearl—keep an eye on Newport sands.
Some legends insist mermaids can walk among humans before returning to the sea.
The nearby coastal overlook gazes out on waters where mermaids were said to sing mariners home.
Mermaid lore even credits them with the whimsical “shellphone,” a seaside chic accessory.
